Hospitality Fit Out - NEC Group

Location
Birmingham

Duration
5 Weeks

Project

Backstage Dressing Rooms & Media Suite

Project Overview

Creation Office was appointed to deliver a high-end backstage refurbishment at the International Convention Centre (ICC) Birmingham transforming artist dressing rooms and lounge areas into a modern, functional, and premium environment.

The project focused on creating a professional, comfortable, and durable backstage space, designed to support performers, event staff, and high-profile users within a fast-paced venue setting.

The Brief

The client required a complete upgrade of backstage facilities to:

• Enhance the overall quality and experience for performers
• Deliver modern dressing rooms with improved functionality
• Create a comfortable and high-spec artist lounge area
• Upgrade finishes to reflect a premium venue standard
• Ensure durability for frequent, high-traffic usage

The space needed to balance aesthetic appeal with practicality, supporting the demands of a live events environment.

Scope of Works

Creation Office delivered a full design & build solution, including:

• Full strip-out and refurbishment of existing areas
• Bespoke dressing room layouts and joinery installations
• Artist lounge fit-out with seating and breakout areas
• New lighting schemes to enhance usability and atmosphere
• Electrical upgrades and service coordination
• Flooring, wall finishes, and ceiling upgrades throughout

Every element was designed to provide a premium backstage experience while maintaining long-term durability.

Challenges

Working within a live, high-profile venue presented key challenges:

• Coordinating works around event schedules and venue operations
• Delivering within restricted timeframes
• Ensuring minimal disruption to ongoing activities
• Achieving a high-end finish within a functional backstage environment
  
  

Our Approach

Creation Office adopted a planned and controlled delivery programme, ensuring all works were completed efficiently within the operational constraints of the venue.

This included:

• Close coordination with venue management
• Phased works aligned with event schedules
• Tight programme management to meet deadlines
• High attention to detail across all finishes
  
  

The Outcome

The completed project delivers:

• Modern, high-quality dressing rooms for performers
• A premium artist lounge designed for comfort and usability
• Durable finishes suited to high-traffic environments
• A cohesive, professional backstage environment

The transformation enhances both the user experience and the venue’s overall offering, supporting its reputation as a leading events destination.

Client Impact

• Improved experience for performers and event teams
• Elevated standard of backstage facilities
• Reduced maintenance through durable materials
• A future-proofed environment aligned with venue expectations
  
  

Conclusion

This project highlights Creation Office’s ability to deliver high-end fit-outs within live, operational environments, combining design, build quality, and programme control.

From concept through to completion, the result is a refined, functional, and premium backstage space delivered on time and snag-free.